CALM CHARITY
PROJECT 84

UX - UI
84 men in the UK take their own lives every week. The ‘Project 84’ campaign was created by adamandeveDDB and aimed to spread awareness about this shocking statistic. The website accompanied the very powerful installation that sat above ITV studio’s by Mark Jenkins. Since the campaign has ran there has been a 34% rise in people reaching out for help to the CALM charity. The website was also presented as part of the campaign at Cannes 2018 which picked up a Silver Lion for Design alongside 2 more Silver lions, 2 Golds and a Bronze.

Agency: adamandeveDDB
Credits: Print Campaign - King Henry, Photography - Jacinta Crane