Roof approached us with an idea that enabled the general public to donate to the Homeless via an app. The concept transpired through a realisation that many people are reluctant to give cash to the Homeless because they are unsure of where it would be spent. But also that most people rarely carry cash anymore.

The core idea allows users to search for local Homeless people who have a profile, and donate money towards their accommodation. Any funding received would be held by the charity and spent directly with partnering shelters and hostels. We were tasked with creating a donation app that would encompass a seamless and encouraging user experience for donators, the homeless and the charity.

*This project is currently WIP and the below case study displays wireframing and testing

Agency: adamandeveDDB