‘Where I want for Christmas’ was created by adamandeveDDB as a new way for people to buy flights, inspired by the realisation that so many people receive unwanted Christmas gifts. The website allows users to set up a gifting page and ask friends or relatives to contribute to the cost of a flight of their choice. The UX considered the variety of users who would be visiting the site and their individual goals . The site also collected lots of personal data and payment details making it vital that the process was familiar and users felt secure.

Agency: adamandeveDDB
Credits: James Cunane - UI